Basel world is one of the biggest and most important shows for the jewelry, watch and diamond industry.
Visitors got an overview of what the industry has to offer. One can always find new collections, new creations and new innovations at the exhibit.

The history of the show is that it started almost 100 years ago. The first opening presented the Schweitzer Muster Messe Basel with sections of watches and jewelry.

Only in 1972 were companies from Italy, Germany, France and the United Kingdom also invited.
In 1986, companies from outside Europe were invited for the first time; this of course was reflected in the number of visitors from outside Europe.

Above 1,500 companies and 150,000 visitors from the industry participated in the Basel World show this year (2015). They learnt what would set the trends for this year. The show took place from 19-26 March at the big Swiss exhibition center.

In interviews, many exhibitors said that the show has been a positive one even though they felt that there were fewer visitors than last year.

When taking a deeper look with various industry sectors, I found that the loose Diamonds exhibitors felt as though clients were more interested in fancy color stones or even preferred buying semiprecious stones, since they are cheaper. Upon entering the loose precious stone booths, I overheard them say that finished jewelry is what shop owners are looking for. To me it seems that the old saying “the green grass is always greener on the other side” best suits most of the exhibitors in the big Basel world show.

Basel show goes beyond the world jewelry brands as it also is a leading event for diamonds and gemstones, both of which you could see a lot of in fancy colors at every booth and show cases.
Basel World is the only show that unites key players from all sectors around the world, in addition to jewelry, diamonds, gemstones and watches, as well as machines and tools from the diamond industry.
What makes the Basel show so exceptional among the many shows around the world?

The reason is, that it is the only show that unites everyone from the smallest to the largest brands, representing all sectors of the industry.