When it comes to women and diamonds, woman are absolutely fascinated by them. This fascination never fades away either. Women from all over the world and from all walks of life swoon over them and it seems like they just can’t get enough of them. Diamonds take a woman’s breath away, not sometimes, but always.

Men do not always understand why women love diamonds so much but fortunately they understand at least that buying a diamond ring as an engagement gift or a piece of diamond jewelry as a birthday gift is the key to woman’s heart.

Diamonds are unique and magnificent, they are marvelous, magical and precious, just like a woman. Men need to remember that their wives or girlfriends are the jewels of their lives and just like a fine piece of jewelry, women should also be cherished as well. When a man gives his wife or girlfriend a diamond ring as a gift, this gesture is a sign of pure love. A diamond ring or other diamond jewelry shows her how much he cares and how much he loves and appreciates her. This is what a woman sees and feels when she receives a diamond ring, bracelet or necklace.

“Diamonds are forever”
This phrase has ultimately changed the diamond industry entirely. You might have heard this phrase before, but what exactly does this phrase refer to?
This phrase basically changed society perspective on diamonds. All of the sudden diamonds became the ultimate piece of jewelry not only because of their beauty but mostly because they became symbols of eternity and love. Diamonds usually represent something. For example, a diamond engagement ring symbolizes the love between a couples, a diamond necklace given by parents to their child on graduation day might be symbolic of pride and family love. Once diamonds became special tokens of love, there was really no stopping them.

Diamonds are also the most indestructible mineral on earth, so they literally last forever. The expression “Diamonds are forever” is actually not that far from the actual truth since diamonds do last an average of two to three millions of years which from our point of view, really seems like an eternity.

So why do wealthy women enjoy expensive and specialty diamonds so much?
The answer to this question has more to do with exclusivity. All gems are valued based on their rarity (as are most things in life), but diamonds are rare, extraordinarily rare, and due to the fact that diamonds are formed over millions of years, they are considered romantic to most women.

Wealthy women also enjoy specialty diamonds since they reflect their personality, what they like and don’t like and who they are essentially. Specialty diamonds are perfect as they come in a wide range of colors and can be turned into any piece of jewelry and of any design.

Specialty diamonds also vary in size, shape, color, cut, etc. this gives women the option to not only find a style of jewelry they like but also asset the diamonds they want too.